RI Future Health

2019 Art Direction—WEB DESIGN

With the merger of Bridgham Health and Care New England, the RI Future Health campaign was created to publicly address questions and concerns. As the art director of this project, I led the strategy and visuals of this complex merger with a sincere, humanistic, and results-driven approach.

Site Maps & WIREFRAMES

Site Map, TAsk FLows & Wireframes

As this was simple website, I quickly created a sitemap, task flows, and wireframes before moving forward onto the next step.

Visual Designs

I worked to develop a holistic view of RI Future Health campaigns. I worked through information architecture, content strategy, user flows, and user journeys. A strong foundation in these areas was crucial to a successful final product before any visual design begins. For RI Future Health, I had several goals for content: communicate the story and mission, help user navigate access to merger coverage, and position them as a leader in New England healthcare.

Design Decisions

• I developed their visual tone as trustworthy and innovative.

• I chose a color palette of blues to convey power and trust with yellow and white accent colors for optimism.